Challenges with the Fitness Business Model?
- FINANCIAL – The Average Fitness Professional wage is £15,000 per year and lots of outside factor’s often cap this.
- NO LADDER – Very Often Fitness Professional’s wages will not rise from decade to decade. They sell time but time runs out.
- NO WORK LIFE BALANCE – the nature of the work is very erratic working hours – 6am starts / 9pm finishes to work 7-8 hours.
- THE INDUSTRY DOSNT APPRECIATE THEM – The fitness industry is always holding back the potential of the trainer/Instructor.
- JOB INSECRUITY – Time of year (XMAS), Holidays, Sickness (NO WORK)
- GLAMOUR TITLE – but still living month to month financially.
- BAD CLIENT RESULTS – Clients continue to fail as they set EXPENSIVE, NON-PRACTICAL, UN-BALANCED, UN-REALISTIC dietary plans.
- LIMITED TIME – Look after 30 clients and then what? Limited opportunity to teach other skills learnt and benefit from it financially(royalty)
- RUN DOWN – PTs who don’t look forward to the last two sessions of the day! Some overweight some, not getting adequate nutrition based on the active lifestyle they lead.
- NO CLEAR VISION OF THE THEIR FUTURE. – Opportunities become fewer with age and frustration with the industry builds over time
- 60% LEAVE THE INDUSRTY WITHIN 4 YEARS – so many wasted skill
Benefits of 24 Fit Business Model – Why 60% growth?
- Offer a wellness solution as defined by The 24 Fit Club Concept, not just one part of it, such as an exercise programme. And personalised solutions with education and aftercare.
- Clients motivated, they see results with body composition tetsing and Challenges: Level 10 , 24 Fit, 5 weeks to 5 k.
- The nutrition programmes work, we get results: The Science of Meal Replacement, Cellular Nutrition, Herbal Science and The Power of Protein. Herbalife have 30% of the world market for meal replacements. Programmes: ” Get Lean Fit”, Get ripped with 24Fit”, performance nutrition
- Simple solutions: skipping breakfast have a shake, min 15 g of protein per meal, strength training 3 times a week etc etc .
- Body Composition Testing – Why isn’t everyone doing this? All gyms and slimming clubs??
- Huge demand for products and services i.e. numbers overweight, diabetes epidemic and numbers playing sports.
- Wellness Trends – Plant based protein is hot! – Consumers focus on body shape not just counting calories, body fat not weight. They are aware that protein can assist in weight management and provide a feeling of fullness. And the benefits of plant protein are gaining momentum. A trend towards fitness based results.
- Support of large and successful company operating in 80 countries. e.g. marketing and training support
- Huge success with our 3 day trial a great tool for referral marketing.
- Facebook as a business tool, using secret facebook groups, for example
- 24Fit coaches get in the best shape of their lives and then inspire others.
- Herbalife 24 Performance Nutrition is attracting a younger more athletic distributor group.
- Sponsorships – Ronaldo and so many more
- Incomes